The expression “Ala Carte” is works to depict the manner in which services are offered at some advertising agencies. It includes a broad “menu” of action-oriented marketing services:
- Strategic Marketing
- Market Analysis
- Customer Research
- Sales Force Incentive Programs
- Customer Contests
- Packaging Concepts
- Point of Sales Material
- Special Events
- Trade Shows
- Conferences
- Fundraisers
- Trade Missions
- Communications