Multiple Demand Sources | Premium Pre-bid Auctions | Optimized Revenue
Publishers can receive simultaneous bids from preferred demand sources even before inviting bids from other demand partners -everything in real-time
What Is Header Bidding?
Header bidding is an advanced monetization technique that allows web publishers to integrate their demand across multiple sources and collect multiple bids simultaneously, which increases the competition and yields better revenues!
Client-Side Header Bidding
Our client-side header bidding solutions help you to get the best price for your inventory. Integrate multiple demand partners to scale up the competition and get the highest bid, thereby uplifting your revenue.
Server-Side Header Bidding
Let the vendor’s ad server take the load of making multiple calls to the demand partners so that you get quick loading time along with an increased competition for an increased yield.
More Demand Sources
Integrate multiple external demand sources that compete in an external auction whose winner subsequently competes with the internal demand sources of the website
Get simultaneous bids from multiple demand partners prior to making calls to the ad server, resulting in higher ad revenue
Open competition between external and internal demand sources benefits publishers by helping them understand the real value of their inventory which was underrated earlier.
Better User Experience
With a quick loading site/app quickly, reduce the auction latency and provide your visitors with better user experience
The header bidding technique has helped publishers to double their revenue with the increased eCPM compared to traditional monetization methods.
Set “timeouts” i.e. the time limit for which the setup must wait for bids from each demand partner before the auction closes