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Advertising is majorly influenced by AIDA which stands for Attention, Interest, Desire and Action. AIDA is an acronym which is used by marketing and advertising side of business which enlist the events that may take place in case the customer engages with an advertisement.

A- Attention (Awareness)- Grab the attention of the customer.

I-Interest- Lure custimer interest by pointing out and demonstrating advantages and benefits (instead of highlighting on features, as in traditional advertising.)

D-Desire- Persuade your customers as they want and desire the product or service and that it will satisfy their needs.

A-Action- Lead customers towards taking action, meaning purchasing. It is a traditional model of the purpose and flow of marketing communications and direct sales efforts.

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