Server-Side Header Bidding

With PubNX’s Server-Side Header Bidding solutions, you can integrate the demand across multiple sources for an increased competition and better revenues!

With Server-Side Header Bidding, PubNX ensures that there will be no latency issue. Unlike traditional Browser-Side Header Bidding, it will send only one ad serving call to the server. It amplifies the efficiency and increases the potential of the inventory.

Server-Side Header Bidding allows the publisher inventory to receive simultaneous bids from multiple ad exchanges externally at the server side. The highest bid amongst all the external exchanges wins the auction, thus ensuring that the publishers earn the maximum revenue.

Here’s how it works!

Research shows that Server-Side Header-Bidding substantially improves publisher revenues and solves the latency issue which is normally observed in Browser-Side Header Bidding. Naturally, Publishers all across the globe are turning to this monetization method and increasing their earnings.

This explains the working of server-side header bidding

1

The publishers implement a server-side header bidding wrapper in the website’s header section.

2

The publisher can place the IDs of multiple exchanges. Thus, multiple ad exchanges bid against each other.

3

The auction is carried out externally at the server side. Instead of having multiple calls coming and going from a webpage, a simultaneous auction is held after a single call is sent to an external server. This reduces the latency as there is no linear waiting for receiving the bids from each exchange.

4

The demand with the overall highest bid wins the auction.

5

This winning bid, separately doesn’t need to compete with the other line items like internal demand sources and direct demand sources as server-side header bidding conducts the auction with all line items in one call.

6

With seamless integration with demand partners PubNX’s header bidding solution creates more competition, indeed yields higher revenue for publishers. PubNX’s proprietary cookie Sync technology ensures near client-side match rates.

7

The entire process takes place within a few milliseconds. Even before the webpage is loaded, the ads are processed.

Restart

Process Flow

Research shows that Server-Side Header-Bidding substantially improves publisher revenues and solves the latency issue which is normally observed in Browser-Side Header Bidding. Naturally, Publishers all across the globe are turning to this monetization method and increasing their earnings.

The publishers implement a server-side header bidding wrapper in the website’s header section.

The publisher can place the IDs of multiple exchanges. Thus, multiple ad exchanges bid against each other.

The auction is carried out externally at the server side. Instead of having multiple calls coming and going from a webpage, a simultaneous auction is held after a single call is sent to an external server.

The demand with the overall highest bid wins the auction.

The entire process takes place within a few milliseconds. Even before the webpage is loaded, the ads are processed. This reduces the latency as there is no linear waiting for receiving the bids from each exchange.

With seamless integration with demand partners PubNX’s header bidding solution creates more competition, indeed yields higher revenue for publishers. PubNX’s proprietary cookie Sync technology ensures near client-side match rates.

This winning bid, separately doesn’t need to compete with the other line items like internal demand sources and direct demand sources as server-side header bidding conducts the auction with all line items in one call.

Advantages

Ease Of Implementation

Assign multiple demand sources to all the ad-spots in a single tag as against implementing individual ad tag to each ad-spot

Higher eCPMs

A substantially higher revenue through better eCPMs and highest fill rates

Demand Competition

Open competition between external and internal demand sources fetches you the actual worth of your inventory.

Transparency

Gives a clear comparison between different demand sources, reduces discrepancies and latency.

Quick Load Time

A quick load time delivers a better user experience

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