Server-Side Header Bidding

Increased Competition | Reduced Latency | More Revenue

With our server-side header bidding solutions, your ads load faster, and so does your webpage! What’s more? Say hello to more competition, which gets you more revenue.

Here’s Why Header Bidding Works

Just make a single call to the ad server, and shift the load of conducting the auction from the client’s browser to the server.

More competition

More Competition

We bring more competition to the table by helping publishers to integrate the demand across multiple sources. This directly translates to better revenues!

Reduce Latency

Reduce Latency

We bring more competition to the table by helping publishers to integrate the demand across multiple sources. This directly translates to better revenues!

Maximum Revenue

Maximum Revenue

We fetch simultaneous bids from multiple ad exchanges externally at the server side. The highest bid amongst all the external exchanges wins the auction, thus ensuring that the publishers earn the maximum revenue.

Here’s how it works!

Research shows that Server-Side Header-Bidding substantially improves publisher revenues and solves the latency issue which is normally observed in Browser-Side Header Bidding. Naturally, Publishers all across the globe are turning to this monetization method and increasing their earnings.

This explains the working of server-side header bidding

1

The publishers implement a server-side header bidding wrapper in the website’s header section.

2

The publisher can place the IDs of multiple exchanges. Thus, multiple ad exchanges bid against each other.

3

The auction is carried out externally at the server side. Instead of having multiple calls coming and going from a webpage, a simultaneous auction is held after a single call is sent to an external server. This reduces the latency as there is no linear waiting for receiving the bids from each exchange.

4

The demand with the overall highest bid wins the auction.

5

This winning bid, separately doesn’t need to compete with the other line items like internal demand sources and direct demand sources as server-side header bidding conducts the auction with all line items in one call.

6

With seamless integration with demand partners PubNX’s header bidding solution creates more competition, indeed yields higher revenue for publishers. PubNX’s proprietary cookie Sync technology ensures near client-side match rates.

7

The entire process takes place within a few milliseconds. Even before the webpage is loaded, the ads are processed.

Restart

Process Flow

Research shows that Server-Side Header-Bidding substantially improves publisher revenues and solves the latency issue which is normally observed in Browser-Side Header Bidding. Naturally, Publishers all across the globe are turning to this monetization method and increasing their earnings.

The publishers implement a server-side header bidding wrapper in the website’s header section.

The publisher can place the IDs of multiple exchanges. Thus, multiple ad exchanges bid against each other.

The auction is carried out externally at the server side. Instead of having multiple calls coming and going from a webpage, a simultaneous auction is held after a single call is sent to an external server.

The demand with the overall highest bid wins the auction.

The entire process takes place within a few milliseconds. Even before the webpage is loaded, the ads are processed. This reduces the latency as there is no linear waiting for receiving the bids from each exchange.

With seamless integration with demand partners PubNX’s header bidding solution creates more competition, indeed yields higher revenue for publishers. PubNX’s proprietary cookie Sync technology ensures near client-side match rates.

This winning bid, separately doesn’t need to compete with the other line items like internal demand sources and direct demand sources as server-side header bidding conducts the auction with all line items in one call.

Prebid.js

Easy Integration

Easy Integration

Publishers just have to implement our prebid.js adapter, which is a small piece of code, and they are all set to maximize their revenue.

Header Bidding Solution

Transparent and Fast

Transparent monetization solutions which increases the demand in much faster way.

Multiple formats

Multiple formats

Prebid supports multiple formats like display, video, and native ads so that publishers are not limited to just one format

Server Side Header Bidding

Faster Response

Server-to-server helps to get faster response about the ad request between multiple demand sources.

Advantages

Ease Of Implementation

Assign multiple demand sources to all the ad-spots in a single tag as against implementing individual ad tag to each ad-spot

Higher eCPMs

A substantially higher revenue through better eCPMs and highest fill rates

Demand Competition

Open competition between external and internal demand sources fetches you the actual worth of your inventory.

Transparency

Gives a clear comparison between different demand sources, reduces discrepancies and latency.

Quick Load Time

A quick load time delivers a better user experience